Some of these brands may have the options, but figuring out the perfect foundation shade is another challenge. While there are household name brands that have been creating these deeper shades for decades ( MAC and Bobbi Brown come to mind), as more cosmetics companies have stepped their game up, the foundation options for darker skin have thankfully increased. In 2017, when Rihanna's Fenty Beauty launched in Sephora, it sparked what folks are calling the 'Fenty Effect,' which pushed many brands to expand their foundation shade ranges to be more inclusive of people with darker skin tones.
